Although it is copping a bit of flack, I think the ad is great.
You can go here and click on "Watch the Love" to watch it (it loads better in Safari - and probably IE. It does not seem to load at all in Firefox).
Basically, it is about a city catapulting the ingredients for beer (including bar maids) into the skies.
After adding the Toohey's Logo - a Stag (chosen by the founding brewers' in honour of their favourite watering hole), the rewards speak for themselves; beer raining down from heaven.
I love the fact that in the ad they use the medievil trebuchet.
It's just great!
Captain Beer O'Clock, going, now, to have a beer with dinner